The concept of building rapport with your customers is age-old, and it is as essential for an online business as it is an on-site business. People are more comfortable buying from people they know, like and trust. Trust is one of the most valuable requirements to gain referrals. Customers will pass your name to other people once they know that they can trust you. This is the key to social media marketing, or any online relationship for that matter.
Perry Belcher’s ‘know, like and trust’ concept is about creating these trusting relationships using social media networks. It is about building relationships with customers and getting them to know, like and trust you. For you to have a better understanding about the whole concept, it has been carefully assessed below:
Perry Belcher began his social media marketing empire through the use of the social networking platform Twitter. While there are various guides on how to begin using Twitter, you must have a plan before tallying forth and beginning your social media marketing. If you want to become successful, you need to do it the right way. This is critical to your success.
First, always have a profile picture of yourself in any social networking profile. You photograph needs to appear intelligent and smart, but not too much to avoid creating psychological barriers. Maximize all the Twitter characters available to boost your personal profile and not the product that you are offering. This will contribute to an immediate rapport with your followers. It is also suggested to put a link to your website and not your business website.
One factor that is often forgotten by corporate Twitter accounts is sending followers a welcome and thank you message. Following a person is like extending a hand of friendship, and it’s terribly rude to not shake that hand. You always have the unfollowing and blocking options. This means that there is no any commitment involved in following someone.
This is what Perry Belcher calls a ‘courting phase’. It is where you interact with your followers when they respond to tweets, or vice versa. You might be networking on Facebook. In this case, you can come up with groups concerning your interests. This will provide some activity in your Facebook friends’ timeline and get them both knowing and liking you through constant interaction.
Trust is established with the use of your blog where you can post the things you are interested in or knowledgeable about, and you can create contents about the things you focus on. Curtail links on both Facebook and Twitter to ensure that your friends or followers will be directed to this website.
On the blog you should have a page promoting different sales and business opportunities which, as the consumers are more trusting of you, will more than likely be clicked on. This is the key and foundation of productivity in social medial advertising.
In conclusion, social media marketing can be effective; you just need to follow the correct procedure and steps in order to make it happen.